This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

TipTap Lab Breakthrough Poised To Revolutionize Consumer Behavior Research: Announcing The Image Selection Task

CAMBRIDGE, Mass., March 19, 2013 /PRNewswire/ -- TipTap Lab, the research division of TipTap Inc., unveils the  Image Selection Task(IST)™. For the first time, brands, agencies, and researchers will be able to access the nonconscious motivations that drive consumers' purchasing decisions. TipTap Lab uses a unique psychological approach to identify the true motivations behind why people buy.

(Logo:  http://photos.prnewswire.com/prnh/20130319/NE79795LOGO )

At the crossroads of leading edge technology and consumer psychology, TipTap Lab uses web-based tools and scientific methods to measure and assess the psychological traits and motivations that drive consumer behavior. Psychological trait and motivation data is complementary to traditional demographic and interest data (it explains variance unaccounted for by traditional data), and research has shown it to be vastly more predictive and powerful (it explains much more variance than traditional data). As a result, TipTap Lab provides companies and brands the ability to market more effectively and efficiently.

The IST was developed and validated through extensive research over last three years. This testing and empirical validation included analyzing data from multiple consumer-facing applications and websites, and many large scale research projects involving over 40,000 people.

"TipTap Lab provided actionable insights for all aspects of our business efforts, from messaging to product packaging to market expansion that completely transformed our understanding of our customers," said Mark Parish, owner of Massachusetts dairy farm Crescent Ridge. "My family has owned Crescent Ridge for over 80 years, and our customers have always proven loyal to our brand because of our high quality and locally-delivered dairy products. Distinguishing the factors that motivated purchasing behavior allowed us to cut unnecessary costs and focus on what mattered. TipTap Lab helped us understand the key motivating factors driving consumer behavior at a level never before exposed to us."

TipTap Lab is offering an exclusive understanding of the process during a live webinar April 17th, 2013. The research team who developed the framework will explain the unprecedented power of the Image Selection Task. The team consists of leading psychological researchers in implicit cognition, nonconscious decision making, and evolutionary and personality psychology, Geoffrey Miller, Christopher Nocera, and Kyle Thomas.

"Our past three years of research have led to insights and breakthroughs that give us a completely novel way to understand consumer motivations and predict behavior," said Kyle Thomas, Director of Research at TipTap Lab. "Our cutting edge tools and methods offer a revolutionary way to understand consumers, and we are excited to finally reveal them to the world and help other researchers and marketers understand consumers at a very deep level."

"Companies and brands today are creating competitive differentiation by collecting and analyzing data on what customers do. We are helping them understand why they do it," said Dan Cudgma, Co-Founder and President of TipTap Lab.

About TipTap Lab - TipTap Lab employs a unique psychological approach to identify the true motivations behind why people buy. Our internet-based, patented tools increase the accuracy of research findings to improve marketing, advertising, and other business initiatives that drive sales. TipTap Lab 222 3rd Street Cambridge MA 02141, Emily Dyess, email: edyess@tiptaplab.com , (800) 216-5207

SOURCE TipTap Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,461.32 -153.49 -0.92%
S&P 500 1,927.11 -14.17 -0.73%
NASDAQ 4,382.8470 -36.6310 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs