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Hitachi And LiveU Announce Strategic Technology Partnership

HACKENSACK, N.J., March 19, 2013 /PRNewswire/ -- Hitachi and LiveU ( www.liveu.tv), the leader in portable live video-over-cellular solutions, are announcing a new collaboration to deliver an integrated professional live camera incorporating LiveU's LU40 compact video uplink device into Hitachi's professional video cameras, enabling camera operators to view and manage LiveU's transmission status and video quality in real-time.

Sean Moran, VP of Sales & Marketing for Hitachi Kokusai Electric America, said, "We are very excited by LiveU's uplink technology not only for broadcast applications but also for other market segments.  This is only the beginning of our collaboration; we're committed to building a strong integration between our two solutions to offer global customers the ultimate live video camera."

Samuel Wasserman, LiveU's CEO, said, "The Hitachi collaboration is an important step in LiveU's global strategy to offer live capabilities to professional camera operators and simplify the workflow in the field. Our development teams are working closely together to build a unique solution serving many different markets."

Hitachi's line of high image quality Broadcast and Professional HDTV cameras have a 50-year heritage that is well known in the Americas.  Not only do they offer one of the best R.O.I.'s in the industry but are backed by a well-known global and trusted brand name, HITACHI, one of Japan's most financially stable companies.  All currently manufactured models of Hitachi HDTV cameras can be used with the LiveU LU40 as a peripheral unit mounted to the rear of the camera.

LiveU's handheld LU40 device offers a highly robust and cost-effective HD video uplink solution for broadcasters and online media. Weighing less than 25oz (700g), the LU40-S comes with an easy-to-use touchscreen interface. The device includes LiveU's proprietary internal antenna for stronger connectivity and new live newsgathering features such as: low latency for interview-mode; Store & Forward; file transfer (FTP); video and audio indicators; and under one minute boot-up time.

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