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Microsoft Dynamics Reimagines And Unites The Worlds Of Business And IT

NEW ORLEANS, March 19, 2013 /PRNewswire/ -- Microsoft Corp. today opened a sold-out Microsoft Dynamics Convergence 2013 with a keynote address from Microsoft Business Solutions President Kirill Tatarinov featuring Microsoft Dynamics customers Chobani Inc., Habitat for Humanity International, Revlon Inc., Shock Doctor Inc. and Weight Watchers International Inc.


Speaking to more than 11,000 attendees, the largest in conference history, Tatarinov addressed how business leaders can reimagine the way they engage with customers, build brand relevance and collaborate with employees to stay ahead of the changing roles across all levels in business. Observing the increased influence of marketing and other areas of business over a company's technology investments and the value of collaboration, Tatarinov reinforced the idea that business functions can work more effectively when they unite with their IT counterparts. Tatarinov noted that Microsoft Dynamics is uniquely positioned to serve as a catalyst for unity, and he announced new advancements in integrated marketing, embedded social capabilities, and new cloud and mobile scenarios enabled through Microsoft Dynamics solutions that will help businesses unite with their customers, unite their organizations, and unite their people and technology.

"To realize the promises and possibilities of a world ahead, organizations must be united" Tatarinov said. "Microsoft Dynamics solutions reimagine what's possible for businesses, helping them unite to unlock innovation and creativity in people and to enable more meaningful experiences for their customers. When a business is truly united, great things happen."

Revlon, one of the strongest consumer brand franchises in the world and a Microsoft Dynamics customer, brings the concept of unifying IT and business to life. The company is transforming the way people work and collaborate, starting by replacing 21 disparate business systems and 531 point systems with Microsoft Dynamics AX.

"The speed of beauty and glamour is unforgiving," said David Giambruno, chief information officer of Revlon. "We are in a hypercompetitive market, and Microsoft Dynamics provides our employees with real-time information to access business-critical information virtually anywhere, anytime on almost any device, helping unite them with each other so they can innovate in a collaborative way across product development, manufacturing, sales and marketing.

Unite With CustomersStrengthening relationships by successfully engaging with customers is vital to business growth. Marketing, sales and customer service are essential to effective customer engagement, and the right business solution can unite these various functions. In addition, integrated marketing management has emerged as a critical strategy for companies that want to reach and engage with new customers while differentiating their brands, driving market excellence and making the most of their investments.

To help businesses achieve true integrated marketing, Microsoft announced a new version of the recently acquired MarketingPilot, which features a simplified user experience, a familiar look and feel, and seamlessly works with Microsoft Dynamics CRM.

Through MarketingPilot, marketers get access to a complete marketing automation solution with rich business intelligence, enabling them to successfully plan, track and optimize customer interactions across digital, social and traditional channels. This capability, when combined with Microsoft Dynamics CRM, fulfills the Holy Grail of marketing: omnichannel marketing that enables top-line revenue growth while managing costs and measuring return on marketing investment. The new version of MarketingPilot will be available to customers in the United States in March 2013. Microsoft plans to make MarketingPilot available to additional international markets later this year. More information is available at

"Marketing is changing and evolving rapidly, and we need business solutions that help us grow top-line revenue while managing costs. Our marketing needs require us to engage and interact with our customers, while providing technical solutions to efficiently distribute the appropriate information to our dealers to complement and enhance the sales process," said John Johnston, director, Digital Marketing at Volvo. "We've been using Microsoft Dynamics to better align our marketing and sales processes and are constantly developing our solutions to increase our sales potential and personalize our customer interactions."

Microsoft's vision is to deliver social monitoring and analytics features as an integral part of the user experience and provide these capabilities to all roles and functions in an organization. To help businesses analyze and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels, Microsoft today announced an initiative to seamlessly embed social monitoring capabilities across Microsoft Dynamics CRM offerings. This effort has been accelerated with the acquisition of Netbreeze GmbH, which delivers cutting-edge native language analytics combined with data mining, transactional and text analysis capabilities. More information is available at

Chobani, maker of America's No. 1-selling yogurt brand, uses a wide range of Microsoft technologies, including Microsoft Dynamics AX and CRM to keep pace with its aggressive plans for future global growth. The company uses Microsoft Dynamics CRM to communicate and connect with its consumers around the clock.

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