This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Crackle Partners With ComScore For Ground-Breaking Multi-Platform 'Video Everywhere' Audience Measurement Initiative

















NEW YORK and RESTON, Va., March 19, 2013 /PRNewswire/ -- Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television's free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore's audience measurement techniques to produce unduplicated audience size and demographics across the entire Crackle entertainment network, which includes all screens and platforms – online, mobile/tablet, connected TV and game consoles. Data will be available during the second quarter and Crackle will be the first in the industry to use this methodology to provide advertisers with comScore video audience measurement for all of its devices and 20+ apps.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

comScore's proprietary methods leverage census-level media measurement that produces audience samples numbering in the millions, far surpassing traditional TV audience counting methods. In addition, this census-level reporting – which provides enough common touchpoints between each platform to determine cross-platform overlap – serves as the basis for comScore's multi-platform audience de-duplication techniques.

"Before this new capability, there had been no audience measurement of connected TV and game consoles, so publishers and networks could not provide an unduplicated audience number," said Eric Berger, GM of Crackle and executive vice president, digital networks for Sony Pictures Television. "With the help of comScore and their revolutionary approach, we can now provide advertisers with measurement that includes the audience size and demographics across all of Crackle."

"Our development of this multi-platform attribution technique cracked the code for determining a single unified audience number across platforms, and we designed it with the knowledge that it could theoretically scale to accommodate the growing number of media channels today," said Serge Matta, comScore President of Commercial Solutions. "In working with Crackle to measure its total audience, we have tested the limits of multi-platform measurement and proven that scalability can be achieved. This is an important first step in giving media companies the credit they deserve in delivering audiences to advertisers across a variety of touchpoints."

About Crackle

Crackle, Inc. is a multi-platform next-generation video entertainment network that distributes digital content including original series and full-length traditional programming from Sony Pictures' vast library of television series and feature films in addition to the libraries of other studios. Crackle is one of the fastest growing entertainment destinations on the Internet, mobile and over-the-top devices, offering audiences high-quality programming in a variety of genres, including comedy, action, sci-fi, horror and music. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Crackle is available in the US, Canada, UK, AU, Latin America and Brazil. Visit Crackle's site at www.crackle.com or find Crackle on Facebook at www.facebook.com/crackle.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from its multi-platform audience measurement products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs