Generation Z: A Look At The Technology And Media Habits Of Today's Teens
SAN FRANCISCO, March 19, 2013 /PRNewswire/ -- Wikia, the world's leading collaborative media company and home to many of the Web's largest pop culture communities, today released findings from a study conducted among its 13-18 year-old users in association with Ipsos MediaCT "GenZ: The Limitless Generation" exploring the complex behaviors of teens and technology. According to the online survey, Wikia found its GenZ users say they are more actively connected now than they were just three months ago, giving a glimpse into a constantly connected, complex demographic that is changing more quickly than any generation before them.
The extensive online survey of more than 1,200 U.S. Wikia users aged 13 to 18, better known as Generation Z, uncovers distinct trends in how today's youth is connected nearly all waking hours of the day; engaging with open-platform communication and information sharing. The study shows what social sites these GenZers are visiting the most, the reasons they are using specific online sources, reasons why they are contributing to websites, and how they see technology as a vital part of their future. Additionally, the results unveil the gender gap within our youngest generation, as well as the influence they have on purchase decisions within their households.
"As the father of an upcoming GenZer, and through my experience creating and developing collaborative publishing platforms, it is clear that this generation is using technology in a way that is smarter, more involved and beneficial to their future," said Jimmy Wales, Co-Founder, Wikia. "Everyone can learn from the ways in which this unbounded, younger generation interacts with technology and are able to quickly adapt to this rapidly changing media landscape."
GenZers (ages 13-18) represent 8.3% of the total U.S. population according to the 2010 Census. comScore estimates that this segment represents an even larger proportion of users on Wikia (16.8%) – a platform with usage by over 70 million global collaborators.
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