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New Primrose Schools Mobile App Partners With Parents

ATLANTA, March 19, 2013 /PRNewswire/ -- Primrose Schools, The Leader in Educational Child Care ®, is taking the parent-school partnership on the go with the new My Primrose App, free for iPhone and Android users. The app is among the first to be released by an early education and child care franchise and answers parents' growing need for quick, convenient and easy ways to connect with their child's school and receive parenting support.

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"Primrose is dedicated to partnering with parents by giving them the tools they need to support their child's development and early education," said Jo Kirchner, President and CEO for Primrose Schools Franchising Company. "Parents have become increasingly mobile, and our new app provides them with the resources they want at the speed they need to keep up with the pace of parenting today."

The new app seeks to facilitate parent-school communication and encourage greater parent involvement starting from a child's first years. Research from the Parents as Teachers National Center finds that children with involved parents are 28 percent more likely to enter kindergarten ready to learn than children with uninvolved parents.

To support the parent-school partnership, the My Primrose App offers these features:

  • Fast, secure access to school information helps current Primrose parents stay informed about news, events, classroom activities, teacher notes, menus and more. Push notifications provide instant updates from the school.
  • Expert parenting advice from the Primrose Schools blog 360 Parenting. Information is organized by easy-to-search topics such as child development, education, health and wellness, and book suggestions for children and families.
  • Educational game "Adventures with Benjamin ®" is specifically designed for children ages 3 to 6. The activity encourages children and families to explore concepts of weather and changing seasons together as they create outdoor adventure scenes with Primrose Friend Benjamin the Bear.
  • School locator with GPS features enables users to quickly find, map, call or email Primrose schools near them.

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