K&G Fashion Superstore (NYSE: MW) announced today that the winning dress from the first-ever Steve Harvey “Designing Moms Challenge” will be sold online at KGstores.com and in stores beginning March 22. The dress, designed by Elysia Ganier of Chicago, Illinois, will be part of K&G’s exclusive Steve Harvey Women’s Collection.
Steve Harvey, renowned comedian, author, and radio and television host, put three moms to the test to design a dress for his fashion women’s collection that works for the office and beyond. To highlight the collection’s focus on offering modern women comfortable yet stylish outfits that fit their active lifestyles, the moms were challenged to create a day-to-night transitional look in a woman’s size 4 and 16.
Ganier, a mother of three who graduated from the International Academy of Design & Technology in Chicago and now owns her own clothing design company called Ganier Designs, described her piece as “an alternative corporate look.” Her knee-length, cream-colored dress is appropriate for formal office settings, while the draped neckline paired with added accessories can easily transition it into an exciting outfit for a night out.
Ganier’s dress will be sold online and at K&G stores in women’s sizes small – 3x for $49.99.Harvey’s daughter, Karli Harvey, who is also the Creative Director of the Steve Harvey Women’s Collection carried exclusively at K&G stores, joined Mary Beth Blake, Executive Vice President at Men’s Wearhouse, Inc., to pick the challenge winner. “Elysia’s dress was beautifully designed to be flattering and comfortable for professional women of all sizes, which complements the offerings in our exclusive Steve Harvey Women’s Collection,” Blake said. “K&G offers women affordable fashion that makes them look and feel great, and the Designing Moms Challenge allowed us to celebrate our customers’ amazing talents while offering our shoppers a unique benefit — a dress created for real women, by a real woman.”
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