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TheStreet Open House

Aframe 2.0 Expands The Power Of Cloud Video Production As A Smarter Option For Managing Media Assets

Aframe today debuted major enhancements to its cloud video technology, Aframe 2.0, that provides a quicker way for video professionals to get content into editing. With productivity-enhancing capabilities including integration with Panasonic’s AVC codec, a newly designed user interface, and an API Library, the new version delivers capabilities of higher-end on premises media asset management solutions and a genuine competitive edge to its users.

Starting today, the new version of Aframe’s core platform includes Edit Flow™, a feature that allows users to export their metadata out of Aframe and directly into the three major NLE platforms – Avid Media Composer, Apple Final Cut Pro and Adobe Premiere. Edit Flow dramatically accelerates the early stages of productions and reduces total editing time. Edit Flow makes video production ever faster, easier and more flexible.

With Edit Flow, Aframe users interact with the system as they have always done – uploading their raw video footage from wherever they are in the world onto Aframe’s private cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. But now, the timecode-specific metadata that Aframe users generate when commenting, logging, sub-clipping and collecting clips in Aframe can be transferred directly from the cloud into an NLE platform. Once there, the metadata relinks with the original media – retaining all user changes automatically.

Aframe’s Edit Flow was developed in part by Aframe software engineer Jeff Bedell, a technical Emmy award winner who as Avid Technology’s employee #2 wrote the initial code for the first Avid Media Composer.

“Edit Flow addresses a longstanding issue in the professional video workflow – the inefficiency in the early stages of productions when multiple team members organize rough-edit footage before the professional edit process starts - and further expand the time- and cost-saving advantages of Aframe’s secure cloud video production offering,” stated Aframe’s Jeff Bedell.

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