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TheStreet Open House

Love Horoscopes Survive Rise Of Niche Dating

LONDON, March 19, 2013 /PRNewswire/ --

Online dating has seen an explosion of interest in recent years and one of the ways the industry has changed to accommodate this attention from internet users is to branch into niche dating. However, in spite of all the niche dating sites out there, reports that one traditional factor seems to have stood the test of time: horoscope dating.

These days it is possible to join dating sites that cater for very specific sexual tastes, very specific lifestyles and very specific attitudes to life and love. Sites like have seen a massive increase in users over the past few years as all the taboos associated with online dating have gradually fallen away.

However, it seems as though online daters are still drawn by horoscopes which actually represent a more traditional way of finding a partner. In fact, star sign dating acts as a popular accompaniment to the niche dating platforms that have become popular for internet users.

While niche dating offers people the opportunity to narrow their searches according to their tastes, star sign dating allows them to search within a narrower field for compatible partners. Of course, the greater sophistication of dating search engines such as those used by the team at enable people to narrow the field even further, thereby making online matchmaking a more reliable way of looking for a suitable partner.

The popularity of horoscopes in the world of online dating shows no sign of abating and the leading websites are catering for this on-going trend in the way they deliver search options, advice and information to their members.

Dating website boasts membership to the biggest online dating community in the world thanks to its associated with Dating Factory. The site focuses on helping single people to make long-term matches with compatible users by providing a sophisticated search engine along with chat features and intelligent matchmaking.

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