This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

In Just 2 Months, IOS App What Should I Tip? Is Already Calculating Over $2 Million In Tip Data. Goal - Provide A Better Look At Restaurant Service.

KANSAS CITY, Mo., March 19, 2013 /PRNewswire/ -- Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that.


With version 2.0 of the app, Wavelength Media's free tip calculator app is aiming to provide users with the functionality they want, while anonymizing and aggregating data about the service level during their visit. That data can then be analyzed to offer insight about restaurant experiences across the country and globe, as well as trends developing in the industry based on actual transactions.

"The information available about the dining experience is antiquated and often subjective and speculative," Wavelength CEO Mike Wilson says. "The anonymous and aggregated data we're finding is truly objective and incredibly insightful. It provides a more detailed perspective about service levels at restaurant locations, general consumer behavior and how consumers make decisions of when and where to dine. It's really amazing and exciting to see where we're heading."

The original version of the app received well-publicized praise for its design and easy-to-use functionality and was a runner up as one of the most beautiful iOS designs of the year by TheNextWeb.

Version 2.0 takes that a step further. The major change is a location-based check-in feature that anonymously collects data. That information is saved in the app, allowing users access to a history of where they've dined with bill and tipping information.

"It's an app that seamlessly pairs design and functionality while providing a long tail business case," Wavelength CTO Doug Niccum says. "It's very exciting what insight we're able to draw through pairing a little data science and some great technology partners like RareWire and Parse."

"We have similar data model as," says Wilson, adding that Wavelength will be publishing its first industry report this summer, as well as a series of ongoing infographics., which sold for $170 million in 2009 to Inuit, has become an industry leader on anonymous financial data and pioneered a new era of cloud services.

Based on the early success of What Should I Tip?, Wavelength is aiming to move down a similar path.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,814.40 +1.01 0.01%
S&P 500 2,091.96 +3.09 0.15%
NASDAQ 5,131.3130 +15.17 0.30%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs