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Mood Enhancing Products In High Consumer Demand As Cold Weather Continues To Loom Across Britain

LONDON, March 19, 2013 /PRNewswire/ --

With over 2 million SAD sufferers in the UK & Ireland, Wayfair.co.uk responds to a rise in consumer demand for mood enhancing products

Wayfair.co.uk, a market leading UK online retailer of everything for the home, has today announced searches for "mood enhancing products", "lights for depression" and "SAD lights" were listed consecutively among the top 10 popular search terms throughout Q1 on Wayfair.co.uk - surpassing company-wide expectations.

In response to the nationwide consumer demand, Wayfair.co.uk has launched numerous mood enhancing products including:
  • Lifemax Limited Light Pod
  • Lifemax Limited Rise and Shine Alarm Clock with Nature Sounds
  • Lifemax Limited Star Projection Clock Relaxation Sound Machine
  • Sunrise Systems 260 Natural Alarm Clock in Silver
  • Sunrise Systems Light Box Alarm Clock in Silver

"The sudden increase in consumer demand for mood enhancing products is staggering," said Joel Stevenson, Managing Director, Wayfair.co.uk. "The harsh winter temperatures and lack of natural sunlight will have no doubt attributed to us all experiencing SAD symptoms in some way or another. We have launched some great products recently and plan to expand our selection even further to help Brits beat the never ending winter blues and upcoming April showers."

It is estimated that there are over 2 million sufferers of Seasonal Affective Disorder (SAD) in the UK and Ireland. Officially recognised as a medical condition, SAD affects people predominantly living in countries within the Northern Hemisphere, with symptoms including lack of energy, anxiety, irritability and in some cases depression, considered a direct consequence of unrelenting cold weather conditions, lack of natural sunlight and hectic lifestyles.  

Wayfair.co.uk's innovative selection of mood enhancing products for the home and office have been engineered with the highest manufacturing processes in mind. Whether lighting or alarm clocks, mood enhancing products have been proven to ease the pressures of winter and everyday stresses, despite nature's resistance.

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