"The fact that Webtrekk offers a complete software plus DWH solution should make the notion of offering their own DWH, or at least having a tightly-integrated partner, a part of the discussion among other online/digital analytics competitors," said Cotrupe. "New entrants could use such a hardware and software strategy to differentiate themselves from me-too analytics providers and even other real-time analytics players. Thus, Webtrekk sets the bar higher for market entrants than it was even 18 months ago. Anyone hoping to compete had better equip themselves with real-time, mobile, video, social and even DWH capabilities if they hope to keep up."
In recognition of these factors, Stratecast | Frost & Sullivan is pleased to present Webtrekk with the 2012 Global Technology Innovation Award for Real-Time Analytics. Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing a technology that significantly impacts both the functionality and the customer value of new products and applications. The award lauds the relevance of the innovation to the industry.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About StratecastStratecast | Frost & Sullivan helps clients achieve their strategic goals by providing critical and objective insights. Stratecast's industry analysts and market experts provide market consulting and tactical strategic forecasting to help senior executives make critical business, technology, product, partnership and tactical strategy decisions. Stratecast's syndicated research subscriptions and custom growth consulting provide companies across virtually every vertical and world region with winning business growth strategies. About Webtrekk Berlin-based Webtrekk GmbH is a leading provider of high-end web analytics and a pioneer of raw data technology. As a driver of innovation in the industry, Webtrekk develops new analysis technologies that fulfil the most complex requirements and offer an almost unlimited range of analysis functions. Leading sites in e-commerce, finance, content and media use Webtrekk for tracking and benefit from the technological lead afforded by Webtrekk Q3. Start-ups that want to set themselves up from the very beginning with a professional analytics system, which can be tailored to fit the latest business model, are on the right path with Webtrekk. Webtrekk Q3 has been awarded an official certificate in "Certified data protection" from the TUV (German Technical Inspection Association) in Saarland, Germany, which confirms data protection compliance and the security of the software. Webtrekk's customer base includes companies such as BILD.de, DIE ZEIT, ProSiebenSat1 Digital, Esprit, Tchibo, Douglas, Zalando, Hotel.de, Rebuy, Wimdu, Mister Spex, KfW Bankengruppe, Stiftung Warentest, MEDION and Hubert Burda Media. As well as the Q3 web analytics system, the experts at Webtrekk also provide comprehensive consultancy services in the area of web analysis. Webtrekk GmbH currently employs more than 50 members of staff, who constantly work on in-house developments and the improvement of products and services.