JERSEY CITY, N.J., March 19, 2013 /PRNewswire/ -- Mojo Organics, Inc. (OTCBB: MOJO) announced it has signed a distribution agreement with Eastern Distributors, Inc. to distribute MOJO's CHIQUITA TROPICALS ™ line of premium fruit juices.
"We selected Eastern because they are a recognized leader in juice distribution," said Glenn Simpson, CEO of MOJO. "We believe Eastern's network of incented distributors was a major reason Eastern was able to achieve its leadership position in the juice category selling millions of cases each year. We are thrilled to partner with Eastern as we grow our line together."
"We are excited about CHIQUITA TROPICALS for several reasons: First, consumers trust the CHIQUITA ™ brand; second, consumer trends toward better-for-you products have primed CHIQUITA TROPICALS for an explosive launch; third, the product's packaging is cutting edge and its shelf life is exceptional; and finally, its price point is extremely attractive to consumers who would normally purchase similar brands," said Eddie Marinaccio, CEO of Eastern Distributors.
"We see more than 300 new beverages a year—and we accept maybe one or two to distribute each year," continued Marinaccio, "the taste is explosive and equal if not better than similar products in the market today. We feel the opportunity to establish CHIQUITA TROPICALS in our distribution area is an exceptional opportunity for both Eastern and our retail and re-distribution partners. We look forward to teaming up with MOJO and supporting the CHIQUITA brand."About Eastern Distributors, Inc. Eastern Distributors Inc. operates as a direct distributor and re-distributor in the Northeast of the United States including New York, New Jersey, Connecticut, and the New England States. Founded in 1974, Eastern has a retail and re-distribution network of over 55 routes, 28 dairy companies, 25 food service companies, and numerous beverage and soda distributors. Eastern's network touches thousands of point-of-sale locations each and every day.