Souped-up baby change table makes things easier for dads at basketball game
March 18, 2013
/CNW/ - Dove Men+Care unveiled an interactive change table to
sports-fan dads at the Air Canada Centre, yesterday. The table was designed to be a light-hearted way to call attention to the brand's campaign to support real men and their changing role in today's society.
The Dove Men+Care Ultimate Gameday Change Table's was given a 'field-test' during one of the hottest ticket basketball games of the season. The souped-up change table provides all the tools necessary to keep dads and their babies happy during unplanned intermissions, including:
- A built-in television so dad didn't miss any game action
- An emergency Lullaby button that played soothing music
- An interactive timer and scoreboard to determine the best diaper-changer in the game
According to a recent study
, men have tripled their involvement in childcare over the last four decades. That's why Dove Men+Care has taken steps to change societal norms by tailoring a public change table temporarily to suit the needs of men and make it more enjoyable too. The Ultimate Gameday Change Table is designed to help men maintain at least one aspect of their daily life so they can maintain everything else and never miss a moment.
About Dove® and Dove Men+Care
Thanks to Dove Men+Care all men can literally be comfortable in their own skin. Built on Unilever's success in the men's deodorant, personal wash and hair categories, and the Dove brand's heritage in outstanding skincare, Dove Men+Care products are specifically designed to provide men with both the results and the care they need. The Dove product lineup, manufactured by Unilever, includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores.