This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

HSN And HGTV Partner To Redefine Outdoor Home Category At HSN

Stocks in this article: SNI

ST. PETERSBURG, Fla., March 18, 2013 /PRNewswire/ -- Leading multichannel retailer HSN and HGTV, America's leading home and lifestyle brand, today announced the debut of HGTV HOME™ Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV HOME Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV HOME branded items. 

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b

"HGTV is the perfect partner for HSN," said Bill Brand, Chief Marketing and Business Development Officer for HSNi.  "We have long admired their unparalleled ability to showcase home and design ideas.  The new HGTV HOME Outdoor Living collection at HSN is a great way to extend our marketing reach to new audiences and connect them with inspiring content & great products."

The multi-year partnership is designed to leverage the full potential of the HSN and HGTV brands, with HGTV becoming the face for HSN's outdoor living category. The partnership will include creative, original content that will be integrated across the digital and on-air assets of both companies. 

"HSN is an ideal partner for us because they have a rich understanding of what today's consumers want and need," said Ron Feinbaum, general manager, consumer products, HGTV. "This special collection will offer smart, functional, and aesthetically appealing solutions for everyone's outdoor lifestyle. We expect that HGTV HOME Outdoor Living at HSN will further enhance HGTV's relationship with an audience who is passionate about home – especially those people who believe that the beauty of home should transcend four walls."

HGTV HOME Outdoor Living at HSN will feature products across various categories including outdoor equipment, plants, lighting, water accessories, outdoor entertaining, garden tools and outdoor solutions. The HGTV HOME Plant Collection will also debut on HSN on March 19, offering a variety of annuals, planters and nutrients.

At launch, extensive digital storefronts on both HSN.com and HGTVHOME.com will provide the outdoor home enthusiast with high-quality products and exclusive, transformational "how to" videos that will help them enhance the outdoor areas of their home.  HSN plans to expand the partnership in the future to introduce HGTV HOME Outdoor Living branded products within additional home categories.

HSN and HGTV will also collaborate in the future to share content that will be available across both companies' digital platforms.  Tips on gardening, landscaping, entertaining and more from HGTV's trusted authorities will give consumers the tools they need to beautify their home.   

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs