This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Club Med Launches New Brand Campaign Worldwide

MIAMI, March 18, 2013 /PRNewswire/ -- Club Med – the original all-inclusive resort company with more than 78 resorts worldwide – launches a new global campaign surrounding "happiness," a philosophy that's been in the brand's DNA for the past 60 years. The campaign is launching in 47 countries around the world in 22 languages, including the U.S. This breakthrough campaign highlights the uniqueness of Club Med vacations through a modern, surprising and participative approach that differentiates the brand from the market. The campaign is brought to life through 16 visual metaphors and invites everyone to imagine their own happiness through a new tagline – "And What's Your Idea of Happiness?"

(Photo: http://photos.prnewswire.com/prnh/20130318/CL79036 )

The main creative consists of 16 visuals whose dreamlike dimension harnesses the power of imagination, enabling Club Med to communicate the intensity of the sensations and emotions that guests will experience. The tagline invites people to ponder their own, more modern and participative idea of happiness, which has evolved with society and the coming of the digital age. Additionally, the campaign highlights Club Med's specific and indisputable strengths in the variety of activities offered within the "all inclusive" concept, and shared moments through special occasions with family and friends.

"Today, happiness is participative – everyone must be able to give their own vision, their own idea of happiness," said Jerome Hiquet, CMO of Club Med North America." This creative approach enables Club Med to update all the values that form the brand's DNA, while helping guests to fulfill their own ideas of happiness through a unique Club Med vacation and experience."

The new campaign launches in the U.S. through a multiphase 360 degree disruptive approach via advertising outlets including large building scapes, digital displays in airports, magazine ads, experiential events in partnership with Shape, Self and Family Fun magazines and travel agencies. The brand is also engaging valuable customer communities by revealing the campaign through fresh tactics from media blitzes in key markets to intimate events for top clients and brand ambassadors. As the campaign asks the question, "And What's Your Idea of Happiness?", Club Med is inviting guests and fans to share their ideas of happiness and see what other have shared on our wall of happiness www.IdeaOfHappiness.com. The campaign will additionally be brought to life through social media initiatives increasing the virality of the campaign.

In 1950, Club Med was built on the vision of its two founders, Gerard Blitz and Gilbert Trigano, saying, "The goal of life is to be happy. The time to be happy is now. And the place to be happy is here." And today, through the new campaign, Club Med maintains this vision.

For more information or to make a reservation, visit www.clubmed.us, call 1-800-ClubMed or contact your preferred travel professional. For an insider look at Club Med, follow ClubMedOfficial on Facebook and Twitter and subscribe to our YouTube channel at ClubMedNorthAmerica. Check out Club Med's free innovative travel app for iPhone and iPad at www.clubmed.us/app.

SOURCE Club Med

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs