March 18, 2013
/PRNewswire/ -- As a content marketing expert and admitted cheerleader for the PR professional, Content Marketing Institute's
was the perfect person to have a candid chat with PR Newswire about the changing
discipline and its relation to content marketing.
Recently featured on PR Newswire's blog,
, the Q&A discussion was both light-hearted and insightful, covering everything from the parallels between PR and content marketing, the biggest misconception about PR, the benefits of inter-departmental collaboration on a content strategy and, of course, Robert's fluffy friend, Daisy.
To read the full Q&A, visit
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