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TheStreet Open House

Attention Game Of Thrones Fans! Time Warner Cable Is Teaming Up With HBO To Celebrate The Season Premiere Of The Popular Series

Stocks in this article: TWC

Time Warner Cable announced today its partnership with HBO to help customers enjoy the third season premiere of Game of Thrones better. The third season of the epic fantasy drama television series is scheduled to premiere on March 31, 2013 on HBO. The partnership encompasses a national TV spot, a chance to win a life-size replica of the “Iron Throne,” an HBO exclusive offer for Time Warner Cable video subscribers, customer screenings in five cities, and “fast track” entrance to a Game of Thrones Exhibition in New York City.

“We’re thrilled to be able to team up with HBO to offer their stellar productions such as Game of Thrones which has captivated fans across the country,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services. “From the Sweepstakes to the exhibition and everything in between, all of the elements of our partnership help bring our customers closer to enjoying the best entertainment experience possible.”

Beginning today, Time Warner Cable will debut a TV spot across its footprint that highlights how the company’s products and services can help customers enjoy Game of Thrones anywhere and on any device with HBO GO. Click here to view the spot: http://youtu.be/y6HhKaBq_Ho

Also today, fans of Time Warner Cable or Mi Cultura Facebook pages (Facebook.com/TWC and /MiCultura) can kick-off the pre-premiere fun by participating in the Game of Thrones Sweepstakes* for a chance to win a life-size replica of the “Iron Throne” and one year of Time Warner Cable services, among other prizes. In addition, Time Warner Cable Digital TV customers can take advantage of a free HBO exclusive offer window where they can preview HBO and Cinemax from March 29 to March 31.

The celebration continues with special customer screenings of the season three premiere on March 21 and March 27 in five major Time Warner Cable markets: New York and Albany, NY; Los Angeles, CA; Wilmington, NC; and Dallas, TX. Closing in on the much anticipated season premiere is the unique Game of Thrones Exhibition (#GOTNYC) designed to showcase incredible costumes and props featured in the hit television show. The Game of Thrones Exhibition will be open to Time Warner Cable customers and the general public free of charge from March 28 until April 3 at 3 West 57 th Street in New York City. Customers and HBO subscribers who bring their current cable bill will benefit from a “fast track” line for easier access to the exhibition.

The Game of Thrones Exhibition will showcase materials from the show’s production including weaponry, original costume sketches, Iron Throne photo opportunity, Battle of Blackwater Bay interactive experience, and story boards from the first two seasons in addition to a sneak peek of season three. The New York exhibition will be the exclusive U.S. stop of the tour. The exhibition will also visit markets across South America and Europe, capitalizing on the worldwide fervor for Game of Thrones.

*No Purchase Necessary. Void where prohibited. Enjoy Shows Better: The “Game of Thrones” Sweepstakes presented by Time Warner Cable is open to legal U.S. residents who reside in a serviceable area of Time Warner Cable or Insight Communications and those living in the same household in the following states/areas: AL, AZ, CA, CO (only in Gunnison), GA, HI, ID, IL, IN, KS, KY, ME, MA, MI, MO, NE, NH, NJ, NM, NY, NC, OH, PA, SC, TN, TX, VA, WA, WV, or WI, and 18 years of age or older. Starts 10:01 a.m. ET 3/16/13 & ends 11:59 p.m. ET 4/12/13. For the official rules and complete details, visit facebook.com/twc or facebook.com/micultura. Sponsored by Time Warner Cable Inc.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.

Copyright Business Wire 2010

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