Bert And John Jacobs, Co-Founders Of The Life Is Good Company, Deliver Commencement Address At 94th Annual Bentley University Ceremony, May 18, 2013
WALTHAM, Mass., March 18, 2013 /PRNewswire-USNewswire/ -- Bert and John Jacobs, co-founders of The Life is good Company, the Boston-based lifestyle brand, will deliver the commencement address to approximately 1,000 Bentley University undergraduate students on Saturday, May 18, 2013 at 10:00 a.m. on the south campus of Bentley University, with an expected 7,000 in attendance.
The Jacobs brothers, who will each receive an honorary doctor of commercial science degree at the ceremony, have created a lifestyle brand that spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is good Kids Foundation. To date, the company with a positive purpose has raised over $9.5 million for kids in need -- principally through the annual Life is good Festival, Life is good products and other fundraising efforts."This day is such an important one in the lives of our students and their families," says Bentley University President Gloria Larson. "We are thrilled that Bert and John will be able to share their refreshing perspective on life and business with our graduating seniors and their guests. Their ability to combine their personal passions with commercial success and altruism is truly inspiring." Bert and John Jacobs Bert and John Jacobs are co-founders and Chief Executive Optimist and Chief Creative Optimist, respectively, of The Life is good Company. Jake, Life is good's iconic hero with the contagious smile, teaches men, women and kids that optimism is fun, healthy, and empowering. In 1989 the Jacobs brothers designed their first T-shirts. They began selling their designs on the streets of Boston out of an old van at colleges and fairs along the East Coast of the United States. In 1994, following a not-so-successful road trip and a combined sum of just $78 in the bank, they returned to Boston, unsure of the future of their business. After gathering friends at their apartment to share stories and ask for comments on their new drawings and sayings, one image received considerable favorable attention: the beret-wearing, smiling stick figure and the phrase "Life is good." The brothers named the character Jake and printed up 48 shirts. At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. They began to sell shirts and hats featuring Jake in local stores and the demand for the merchandise grew quickly, as did national recognition of the brand. Life is good expanded its product lines from T-shirts and caps into a lifestyle brand that features optimistic apparel and accessories focused on positive messages and emphasizing simplicity, humor and humility. Today, Life is good products are sold by over 3,500 retailers nationwide, 6 company-owned stores and on Lifeisgood.com. The innovative company focuses on forging meaningful, emotional connections, and relies heavily on its community of Optimists to help spread the power of optimism.
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