MUMBAI, India, March 18, 2013 /PRNewswire/ --
Changi Airport Group crowned overall winner at second regional heat of 2013
Earlier this evening during a lavish networking evening on the lawns of the Renaissance Mumbai Hotel, Changi Airport Group was announced as the winner of the Asia heat of this year's Routes Airport Marketing Awards. Over 700 aviation professionals were gathered to witness the presentation of the awards and to take part in the 11 th Routes Asia - the largest route development event for the entire Asia region.
The Routes Airport Marketing Awards recognise and reward the highest standards of marketing activities undertaken by airports. The 2013 awards will see a number of innovations including taking a blended approach to the nomination process, meaning the final nominees will include a number of airports who will be shortlisted using our online voting form together with a number of airports who have been selected by a panel of industry experts drawn from the airline network planning community. This year the awards were split into two categories based on the size of the airport and also a new tourism award for best destination marketing campaign by a tourism authority.The winner, Changi Airport Group, continue to demonstrate their detailed route development activities and are pushing the boundaries in terms of initiatives. 2012 was a record breaking year for Changi as for the first time in 31 years of operating they welcomed over 50 million passengers through the airport. Changi has also managed to secure five new air services in 2012, bringing their total of weekly scheduled flights up to 6,482. Their "Changi Connects" product, which was launched earlier this year, is a unique product which passengers can purchase and allows bags to be through-connected, even if the airlines are not partners.