Barfresh Food Group, Inc. (OTC:BRFH) (“Barfresh Food Group,” “Barfresh” or the “Company”), a manufacturer and distributor of unique ready to blend beverages, today announced that flavors have been approved and test markets have been selected by the premiere Quick Service Restaurant (QSR) chain announced by the Company in November 2012. Initial shipments of Barfresh pre-portioned ready to blend ingredient packs will commence this spring. The announcement was made by the Company at the 25 th Annual Roth Conference being held in Laguna Niguel, California.
The chain, which consists of approximately 3,000 franchise locations, has selected San Diego, California; Houston, Texas; and a selected market in Canada as initial markets for the product.
Barfresh CEO Riccardo Delle Coste said, “We are very excited about the rollout into these markets. Large QSR chains are right in the sweet spot for our business model and operations. Once the product has been shipped to these markets, we anticipate that we can identify this customer.”
About Barfresh Food Group, Inc.Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that’s quick, cost efficient and with no waste. Barfresh Food Group, Inc. utilizes contract manufacturing facilities to complete the manufacturing of its sealed pack of ingredients for an individual smoothie. The Company sells ready to blend all natural beverages primarily to restaurant chains in the QSR and casual dining sectors. In the future it intends to target other segments of the food service industry as well as the retail consumer market, including grocery stores and other retail outlets. Forward-Looking Statement Notice: This press release includes “forward-looking statements” as defined by the U.S. Securities and Exchange Commission (the “SEC”). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company’s recent filings with the SEC, including its Annual Report on Form 10K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.