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TheStreet Open House

Mahindra E2o Set To Redefine The Future Of Mobility

NEW DELHI, India, March 18, 2013 /PRNewswire/ --

Link to Press Release and Photos:   http://www.mahindra.com/News/Press-Releases/1363604730

 

    Synopsis:       - Mahindra unveils its future-ready, next generation all-electric, zero emission Mahindra e2o (powered by Reva) at India Gate, New Delhi       - Mahindra e2o is a manifestation of Mahindra's vision of the Future of Mobility, expressed by the 5C's framework - Clean, Convenient, Connected, Clever and Cost Effective.       - USD 20 million invested in development of Plant and next generation vehicle       - Mahindra dedicates the e2o to the nation       - Fully automatic with Boost Mode for quick acceleration and a range of 100 km, making it ideal for city driving       - Easy to charge from any 15A power socket available at all homes       - Unique connected car technologies that allow customers to remotely access their car from a smart phone app (switching on the AC remotely, locking/unlocking the car from anywhere, etc.)       - REVive(R) - the first of its kind remote emergency charge activated through the smart phone app or a call to RIA (Remote Interactive Assist)       - Attractively priced at US$ 11,037 in India (1 US$ = Rs. 54) (on-road Delhi, post state subsidy)

Mahindra Reva, India's electric vehicle pioneer, part of the USD 15.9 billion Mahindra Group, unveiled its all-electric, zero-emission ' Mahindra  e 2 o ' at a ceremony at India Gate in New Delhi.

     (Logo: http://photos.prnewswire.com/prnh/20130118/588985 )

Present on the occasion were Dr. Farooq Abdullah. Hon. Minister for New and Renewable Energy ,  Mr. Praful Patel ,  Hon. Minster ,  Heavy Industries and Public Enterprises and Mrs. Sheila Dixit ,  Chief Minister of Delhi , together with Mr. Anand Mahindra ,  Chairman ,  Mahindra Group and Dr. Pawan Goenka ,  Chairman ,  Mahindra Reva Electric Vehicles Pvt. Ltd.

The Mahindra e 2o is an Electric Vehicle (EV) designed as an urban mobility solution for a sustainable zero-emission society and gains relevance in the face of issues like environmental degradation, pollution related health concerns, climate change, energy security and rising oil prices, all of which plague communities globally. The vehicle is the Mahindra Group's endeavour to offer its customers a clean ,  smart and economical personal mobility solution.

The Mahindra e 2o is a manifestation of Mahindra's vision of the ' Future of Mobility ' which encompasses the '5Cs' framework of Clean, Convenient, Connected, Clever and Cost Effective vehicle technology. This could well shape the way people commute in the 21st century. The Mahindra e 2o will go on sale immediately at select Mahindra dealerships nationwide in a phased manner. The vehicle is priced at US$ 11,037 in India ( 1US$ = Rs. 54) (on-road Delhi, post state subsidy).

Mr. Anand Mahindra's speech at the launch:

Ladies and Gentlemen of the Press ,

I last had the privilege of interacting with many of you at the inauguration of the IGBC Platinum-rated manufacturing facility of Mahindra Reva at Bangalore. I talked about the belief of the Mahindra Group ,  that the future of mobility will be built around the 5C's - the future will be Clean ,  Convenient ,  Connected ,  Clever and Cost-effective.

The e2o is the first product that showcases the 5C framework in action. It is therefore ,  the first avatar ,  if you will ,  of our vision for the future of mobility. The privilege of talking about the car belongs to the people who created it ,  and you will hear from them soon. I want to talk to you right now about something different. I want to talk about a way to take the future of mobility further. I want to talk about how we want to create that future ,  instead of waiting for it to happen. I want to talk to you about the power of tapping a billion brains.

The Egyptian writer Naguib Mahfouz said "You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions."  

All over the world ,  cultures tend to reward people for having the answers ,  rather than for asking questions. In school ,  we are always rewarded for having the right answer ,  never for asking a good question. In business ,  youngsters are expected to solve problems ,  not raise them. But ,  when you think about it ,  every great breakthrough starts with a question - a question somebody asks and refuses to give up on. So ,  Isaac Newton asked why the apple fell to earth? Gandhi asked why should the weak always submit to the power of brute strength? Someone at Apple asked why should computers occupy an entire room? And there are probably many in the automotive space who are asking why should our future merely be a continuation of the past?

In Bangalore ,  I had mentioned that we would soon be starting a movement where we would invite all stakeholders to co-imagine and co-create the future of mobility with us. Well ,  we've done that.  We have just launched a movement to harness the power of questions. We have just launched the "ASK" movement ,  where through a digital platform we ask people to ask questions. "Think and Ask. Ask and Rise" is our call to action. Through the ASK platform ,  we want to tap into the curiosity ,  imagination and thought of everyone. We are asking people to send us questions that they are grappling with ,  questions that they think are important enough to tackle on a priority. Beginning with the larger questions ,  we hope to funnel down to questions pertaining to the future of mobility - and from here will begin the process of co-creating the future of mobility. We launched this in Mumbai last week ,  and will gradually take it to all corners of the country. Social media ,  IT ,  connectivity are all enabling this to happen.

The key word is ASK. Ask that question.

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