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TheStreet Open House

Starwood Hotels’ Sizzling Aloft Brand Debuts In Silicon Valley

Stocks in this article: HOT

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand has debuted in Cupertino, California. Aloft Cupertino is the brand’s third hotel in California and its first in Silicon Valley, reflecting the rising demand for Aloft in vibrant markets worldwide. Owned by Shashi Corporation and managed by Azul Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“We are thrilled to bring Aloft to Cupertino where we expect it will emerge as a favorite with savvy travelers and area professionals in a community that buzzes with excitement, innovation and thought leadership,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.

Located in the heart of Cupertino’s business district, Aloft Cupertino is adjacent to the Apple campus and walking distance to the City Center. Also nearby are the offices of Hewlett Packard, Google and IBM, Santa Clara University, HP Pavilion, Winchester Mystery House, the upscale shops and eateries on Santana Row, and a selection of wineries and world-class golf courses. Hotel amenities include an indoor pool, w xyz sm bar, 24-hour fitness center and 1,350 square feet of flexible meeting space, ideal for both business meetings and social gatherings. Aloft Cupertino is also pursuing LEED certification and offers many environmentally friendly programs and design elements.

“We are thrilled to introduce the Aloft brand to Cupertino, the epicenter of global innovation,” said Dipesh Gupta, CEO of Shashi Group. “With its flair for design and dynamic social scene, Aloft Cupertino is a great match for the energy of Silicon Valley.”

We are excited to join forces with Shashi Corporation and Starwood Hotels & Resorts on this unique opportunity,” said Christopher Herthel, Executive Vice President of Somera Capital Management

Los Angeles-based Canyon Capital Realty Advisors (CCRA) provided the senior construction loan for the project, which was used to purchase the land and construct the brand new hotel.

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