NEW ORIGINAL SCENT CAMPAIGN BROUGHT TO LIFE ACROSS MEDIA CHANNELS
To build excitement for Original Fireworks, Gain will launch a multi-phased communications program to drive awareness and trial of the new product. The campaign will kick off today with a humorous advertising spot that brings the captivating scent experience and 12 weeks out-of-storage freshness benefit to life.
The second phase of the communications program will tap into the passion our loyal fans have to help spread the word about new Original Fireworks. Gain will select a group of our original Twitter fans who will have the opportunity to test the new product at home. In addition, we will spark conversation amongst the blogger community and encourage people to try the product for themselves using the hashtag #GainLove so people can easily follow the conversation. Lastly, Gain will attend the Blissdom 2013 Conference to introduce the new product to Gain fans as well as people who may not yet be fans of the Original Gain scent.
Gain Original Fireworks In-Wash Scent Booster is now available at any retail store where Gain laundry products are sold nationwide. The suggested retail price is $6.99 for 9oz bottle, $8.99 for 13oz bottle and $11.99 for 19oz bottle. Actual retail price is up to the sole discretion of the retailer. Shoppers will continue to find Gain Fireworks in Sweet Sizzle Scent for the same price nationwide.*New Original Scent Fireworks provides a boost of fresh scent to Gain Original Scent Laundry Detergent and lasts up to 12 weeks in storage. About Gain® Gain detergent is currently available at drug, grocery and mass stores. With detergents and fabric softeners, dryer sheets, dish washing liquids, scent boosters, dryer bars and more, Gain will fill every room in your home with anything but ordinary scents. For more Gain laundry fun visit IloveGain.com, www.YouTube.com/Gain or follow Gain Laundry on Facebook and Twitter. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.