Gain fans have something new to get excited about – they can get even more of the Original scent they fell in love with now available in a great new format. Procter and Gamble’s (NYSE:PG) Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster to give your laundry an extra boost of fresh scent that lasts up to 12 weeks in storage.
According to a recent P&G study of 106 participants, 87% of consumers prefer to put on clothes with a “just washed” scent when they get dressed. Gain users have long touted their passion for the fresh scent they get from washing their clothes in Gain Original Laundry Detergent and now by adding Gain Original Fireworks to their laundry routine, they can get an extra boost of that irresistibly fresh scent that lasts on clothes even if they have been in storage for three months.
“Our loyal fans are passionate about the scent of Gain and have told us time and time again that they simply want more of it,” says Hamilton Brown, North America Brand Manager for Gain. “They asked, we answered! New Original Fireworks gives them more of that scent experience they love and now it lasts even longer.”
GAIN FIREWORKS LETS YOU CUSTOMIZE YOUR LAUNDRY SCENT EXPERIENCEConsumers can add new Gain Original Fireworks directly to the wash to give their laundry an extra boost of fresh scent. The product simply dissolves during the wash cycle and is safe to use in any washing machine, including high efficiency machines, at any temperature. It is safe for use on all colors, fabrics and loads. The convenient form is easy to use and allows consumers to control the amount of scent they prefer added to each laundry load. Now the fresh scent of new Original Fireworks lasts up to 12 full weeks in storage.
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