BEDFORD, Mass., March 18, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of customer experience management solutions, will be speaking and exhibiting at the sixth annual Loyalty Expo, hosted by Loyalty360, March 20-22. SoundBite will be sharing how its mobile marketing solutions have enabled clients to mobilize loyalty programs in order to connect with consumers, strengthen relationships, reward customers, and drive revenue growth.
SoundBite invites Loyalty Expo conference attendees to its breakout session "Laying the Mobile Foundation: Creating and Utilizing Mobile Databases for Loyalty Programs," which will explore how mobile communications is transforming loyalty programs. The mobile channel has made loyalty program participation more accessible, helping foster personal and long-lasting customer relationships. These tailored relationships, established through a well-developed database, can seem difficult to build. Attendees will learn how forward-thinking brands and marketing organizations are capturing and leveraging mobile databases, as well as communications preferences, to maximize impact on their loyalty programs.
Session attendees will learn:
- Keys to building a mobile marketing database;
- Best practices to capture mobile opt-ins;
- How to mobilize a current loyalty program;
- Critical consumer preferences to capture; and
- How to leverage preferences to build personalized and effective mobile campaigns.
|WHAT:||Breakout Session, "Laying the Mobile Foundation: Creating and Utilizing Mobile Databases for Loyalty Programs"|
|WHERE:||Loyalty Expo 2013, Renaissance Orlando at SeaWorld, Orlando, Florida|
|WHEN:||March 21, 1:35pm-2:20pm EDT|
|WHO:||Joe Dacey, Senior Director of Strategic Services|
CONTACT: Lynn Ricci SoundBite Communications 781-897-2696 firstname.lastname@example.org