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SoundBite Communications To Discuss How Mobile Technology Is Transforming Loyalty Programs At 2013 Loyalty Expo

BEDFORD, Mass., March 18, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of customer experience management solutions, will be speaking and exhibiting at the sixth annual Loyalty Expo, hosted by Loyalty360, March 20-22. SoundBite will be sharing how its mobile marketing solutions have enabled clients to mobilize loyalty programs in order to connect with consumers, strengthen relationships, reward customers, and drive revenue growth.

SoundBite invites Loyalty Expo conference attendees to its breakout session "Laying the Mobile Foundation: Creating and Utilizing Mobile Databases for Loyalty Programs," which will explore how mobile communications is transforming loyalty programs. The mobile channel has made loyalty program participation more accessible, helping foster personal and long-lasting customer relationships. These tailored relationships, established through a well-developed database, can seem difficult to build. Attendees will learn how forward-thinking brands and marketing organizations are capturing and leveraging mobile databases, as well as communications preferences, to maximize impact on their loyalty programs.  

Session attendees will learn:

  • Keys to building a mobile marketing database;
  • Best practices to capture mobile opt-ins;
  • How to mobilize a current loyalty program;
  • Critical consumer preferences to capture; and 
  • How to leverage preferences to build personalized and effective mobile campaigns.

"The impact of mobile on marketing and loyalty programs is that consumers expect instant access, notifications, and responses," said Joe Dacey, senior director of strategic services with SoundBite's Mobile Services. "Notifying a loyalty customer of an instant reward or achievement of a new status level in real time, combined with permission-based, targeted, and relevant offers to their mobile devices, sets apart a great loyalty program from others."  

WHAT:    Breakout Session, "Laying the Mobile Foundation: Creating and Utilizing Mobile Databases for Loyalty Programs"
WHERE:    Loyalty Expo 2013, Renaissance Orlando at SeaWorld, Orlando, Florida
WHEN:   March 21, 1:35pm-2:20pm EDT
WHO:   Joe Dacey, Senior Director of Strategic Services

Visit LoyaltyExpo.com to learn more and register for the event.

About SoundBite Communications

SoundBite Communications is a customer experience management company with deep expertise in delivering cloud-based mobile marketing, proactive customer care, and collections/payments solutions. More than 450 global end-clients, including nearly 50 Fortune 500 companies, leverage SoundBite's proactive multi-channel communications and preference management platforms to power 2.5 billion personalized and compliant customer interactions annually across the full customer lifecycle. Visit SoundBite.com or follow us on Twitter @SoundBiteComm for more information. SoundBite is a registered service mark of SoundBite Communications, Inc.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

CONTACT: Lynn Ricci
         SoundBite Communications
         781-897-2696
         lricci@soundbite.com

SoundBite Communications

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