ST. PAUL, Minn., March 18, 2013 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, announced today its upcoming transactional messaging webinar to help public sector organizations navigate the transition of moving transactional communications online. This free event on Wednesday, March 27 th at 1:00 p.m. CT will provide attendees with the critical advice, tools and best practices needed to achieve greater efficiencies and further reduce costs associated with paper-based transactional communications, such as property tax statements, licensing reminders, and more.
While federal, state and local agencies are already realizing the benefits of email and social media for mass communications with the public, many public sector organizations still mail printed documents for regular, one-to-one communications that drive business processes with stakeholders, including things like tax statements and payment reminders. Often referred to as transactional messages because they are part of a transaction between the agency and stakeholders, these personalized communications come at a significant cost to the organization.
Open to all government agency employees and contractors, this webinar identifies the costs associated with transactional messages and guides government agencies through the process of moving these messages online to realize significant cost savings while streamlining business process and increasing efficiencies. Attendees will leave with actionable tips on streamlining communications while driving stakeholder engagement and will learn how other government organizations are saving time and money by switching from paper to digital messages and statements."The costs associated with mailing statements and other transactional messages can be significant and extend far beyond the initial outbound mailing because they often result in inbound communications, whether over the phone or in additional paper," said Scott Burns, CEO and co-Founder of GovDelivery. "While a Local Government Association study estimated the costs of printing and delivery of a document is on average, $0.88 each, the same research estimated the average cost of handling an inbound call regarding the document is upwards of $6.25. This webinar leverages our experience helping government organizations maximize direct connections with the public to help agencies alleviate these significant costs and further increase efficiencies within the organization."