Factual, Inc., a leader in global data for web and mobile apps and mobile advertising, announced today that it has partnered with TripAdvisor, the largest travel site in the world, to integrate restaurant data from its Global Places data set to complement TripAdvisors dining options and reviews. Additionally, TripAdvisor will provide Factual user-generated data to maintain freshness and accuracy for its Global Places data.
“The addition of Factual’s Global Places data to complement TripAdvisor’s current offering will provide consumers the best experience and enormous choices for dining worldwide,” said Eva Ho, Factual’s VP of Marketing and Operations. “The stream of contributions provided by TripAdvisor’s users will reinforce Factual’s Global Places position as the leading source for definitive global data on places.”
TripAdvisor and Factual share a similar global focus, as TripAdvisor operates in more than 30 countries and Factual Global Places data covers 50 countries. The partnership will give the traveler community a more comprehensive view of dining options on TripAdvisor, with over one million restaurants currently represented.
“We appreciate working with creative data providers who can scale and grow with all our data initiatives across the globe,” says Daniel Hawkins, Product Manager at TripAdvisor. “Factual will help us provide a much better user experience.”
Factual provides access to definitive global data for powering web and mobile apps, mobile advertising, and enterprise solutions. Using its sophisticated big data stack, Factual builds data products that leverage contributions from partners, user communities, and the web. Factual’s first offering is its Global Places suite of data and APIs, which provides access to more than 64 million places in 50 countries along with entity mapping, resolution, and geo ad-targeting services. Its second offering is its Global Products suite of data and APIs. Factual is funded by Andreessen Horowitz and Index Ventures. For more information on Factual, go to