DENVER, March 18, 2013 /PRNewswire/ -- World Fishing Network (WFN), the leading entertainment destination and digital resource for anglers throughout North America, has engaged Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving advertising, television and movie industries, to provide TV ratings and audience measurement information in the U.S. market.
"WFN is excited to be working with Rentrak, a leader in the TV ratings space," said Keri Mahe, Vice President of Sales & Sponsorship for World Fishing Network. "The information that Rentrak provides WFN is an excellent resource for us to best serve our sponsors and advertisers. The precise, targeted view that Rentrak gives us delivers clear insight into the TV viewing and purchasing habits of our audience, ensuring our clients know not only how many people are watching but also who is watching."
Rentrak's foundation of massive databases of passively-measured TV viewing information merged with consumer purchase behavior information creates a unique system for understanding how purchasers of products truly interact with television programming.
Added WFN's Director of Programming, Ana Rodrigues: "Rentrak's TV measurement service allows WFN to schedule our programming more effectively, which ultimately adds even greater value to the network's advertising partners.""Rentrak proudly welcomes WFN to our roster of clients," said Chris Wilson, President of National Linear Television at Rentrak. "The stability and granularity of Rentrak's TV currency and our advanced demographics will help WFN show value across its entire schedule." Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 22 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV