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Magor Brings Visual Conversations To The Cloud With Aerus

OTTAWA, Ontario, Canada, March 18, 2013 /PRNewswire/ --  Magor Corporation (TSX Venture: MCC) today introduced Aerus, the next stage in the evolution of its market-leading visual collaboration product. Aerus extends Magor's peer-to-peer software architecture to the cloud, delivering a unique approach in cloud-based service platforms.


Magor's cloud-based Aerus platform enables people to engage collaboratively in high-quality visual conversations by simultaneously sharing, viewing and editing relevant material on desktops, laptops, tablets, smartphones, whiteboards and other devices.

With a scalable distributed server architecture that leverages switched video networking, Aerus is designed to solve limitations of traditional video conferencing implementations that use a centralized architecture and impose a "meet-me" model for all interactions with more than two locations for any type of environment – meeting room, desktop, mobile and more.

Traditional bridge-based services also cannot scale easily and cost effectively to meet the needs of larger deployments that require support for a mix of mobile, desktop and room-based endpoints as well as for screen sharing and collaborative document editing.

Aerus fulfills a forecast by Scott Morrison, an authoritative Gartner analyst. In an August 2012 report entitled "Market Trends: Videoconferencing, Worldwide, 2012," Morrison wrote: "Future demand for video infrastructure is predicated on far-reaching changes to the current architecture and commercialization of these solutions, from hardware to software and from capital investment to cloud-based delivery."

Key characteristics of the Aerus platform include:

  • Built around a highly flexible workflow model that does not impose a "meet-on-the -bridge" model for calls with more than two locations.
  • Designed for clear, high-definition video over the Internet.
  • Simple to deploy.
  • Interoperable with SIP and H.323-based video-conferencing systems and bridges, consumer-based video conferencing clients, such as Skype, and WebRTC-enabled web browsers.
  • Highly scalable in hosted or virtualized environments, enabling third-party Aerus service providers to support elasticity of user demand.
  • Has API support over REST for use in custom designed solutions.
  • Extends support for flexible payment models, such as monthly recurring charges.

"Our goal with Aerus is to support the many ways people want to work together with video. To do this we chose to deliver an architecture that supports as many different workflows as users want, when users want them, rather than the rigid single workflow model that traditional video conferencing systems box the user into – invite-only, meet-me-on-the-bridge," said Ken Davison, Magor's Chief Marketing Officer and SVP of Sales.

"Aerus allows users to collaborate in visual conversations -- whether spontaneous or scheduled -- and share whatever material they need to as the context of a conversation progresses," Davison added.  "Thanks to this flexibility, we believe very strongly that Aerus will pave the way to enabling a multitude of video-enabled business processes that have not been addressable with traditional forms of video conferencing." 

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