The investment will enable WPP’s operating companies to tap into the fast-growing international EDM markets with a focus on sponsorship and branded entertainment opportunities. It continues WPP’s strategy of developing digital media beyond traditional advertising, which has become increasingly important to clients trying to connect with 16-34 year old “digital natives.”About WPP
WPP Makes Strategic Investment In SFX Entertainment To Strengthen Content Capabilities And Reach Young Consumers
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