And finally, More4 HD joins Sky's line-up of HD channels, giving Sky's 4.5 million HD customers an even greater choice of their favourite TV in HD. Film4 HD will also join the Sky platform in September, further extending Sky's market-leading line-up of HD channels.
Luke Bradley-Jones, Sky ' s Director of TV Products, comments:
"The way people enjoy TV is changing as customers embrace technology to take control over their viewing. We know customers have busier lives than ever, which is why we've created the most comprehensive catch-up service in the UK.
"Over 2 million Sky customers have already connected their Sky+ box to the Internet so they can enjoy our full catch-up and On Demand service. But we are working hard to get even more Sky homes connected as we know our customers love the control and flexibility it gives them - it's a perfect complement to Sky+."Offering great TV from Channel 4 on demand on Sky+ and on Sky Go at no extra charge is all part of our continued commitment to offer our customers the best combination of content and innovation." Sarah Rose, Channel 4 ' s Director of Commercial & Business Development, adds: "The launch of our successful VOD service, 4oD, on the Sky on demand and Sky Go platforms this month will extend the reach of our content to enable even more viewers to enjoy our wide range of programmes. And through the recent arrival of More4 HD and much anticipated launch of Film4 HD in September, we're delighted to complete the roll out of our HD portfolio." Notes to editors The addition of Channel 4 content on the platform means that Sky customers can now choose from a total of up to 45 channels on Sky Go, with the Channel 4 channels joining on-demand content from all of Sky's wholly-owned channels and live and on-demand TV from a selection of other leading broadcasters including Disney, ESPN, Turner, Nickelodeon and British Eurosport. The content available live or on demand on Sky Go runs in line with a customer's Sky TV subscription.