March 15, 2013
/PRNewswire/ -- This weekend, the student game developers of
-based tech start-up JiveHealth are returning from an amazing spring break. But instead of sun burns as souvenirs, they're bringing home
, a ton of expert business advice, and the First Lady's blessing of their new smartphone game aimed at fighting childhood obesity.
Tribeca Flashpoint Academy
student Dennis Ai attended the Building a Healthier Future Summit in
, where they treated a panel of judges and Mrs. Obama to a demonstration of their new game, Jungo.
"The game is all about augmentation, and it's all about changing childhood [eating] behaviors in small ways," said game designer Wangler. "Some items, like apples, only exist in the real world. To get this upgrade, your child will have to go to the supermarket or refrigerator, find an apple, and take a picture of it. Our game's algorithm digitalizes their photo into a virtual apple which she then is able to upgrade her character with."
Jungo took home first prize, winning business advice from marketing expert
(Edelman US), business strategist
(McKinsey & Company), and entrepreneur
(StartUp Health); plus
to help them get their new business off the ground.
"To have this opportunity is more than I could have ever asked for," said Schmidt, the game's artist. "To work on something that I actually really wanted to work on from the start of even considering to be a game artist is absolutely incredible."