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Fans Select Seth Sentry To Open For LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh On Doritos #BoldStage At South By Southwest; Part Of Epic Interactive Concert Experience

The #BoldStage by Doritos is an official SXSW music venue and will be open to the public on Friday, March 15 and Saturday, March 16, 2013. It is located at the corner of 5th Street and Red River in the Carmelo's Restaurant parking lot. The giant vending machine will go on to host performances by music's next big talents across genres and around the world, ranging from hip hop to rock.  For a full list of scheduled performances, visit www.facebook.com/DoritosUSA. Fans outside of Austin can check out the Friday and Saturday performances as they happen through the free Doritos 360 App.

About DoritosDoritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About SXSW MusicSouth By Southwest (SXSW) Music and Media Conference, the world's leading music industry event, offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo and other conference activities at the Austin Convention Center. At night, the absolute best mix of musical performances from over 2,000 regional, national and international acts will take place at the nighttime music festival. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. SXSW Music takes place Tuesday, March 12 - Sunday, March 17, 2013 in Austin, Texas. For more information on every aspect of SXSW, please go to http://www.sxsw.com.

SOURCE Frito-Lay

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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