Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS Trade Promotion Management (TPM) software solution in Gartner Inc.’s recently published “Vendor Panorama for Trade Promotion Management in Consumer Goods.”
Gartner assessed 14 service providers for the Vendor Panorama, which focused on the TPM marketplace and leading vendors that help consumer goods companies use technology to better manage their trade promotions.
“We believe the assessment of Accenture CAS in this new Vendor Panorama report is recognition of our advanced trade promotion capabilities and cements our reputation as a leading provider of TPM software,” said Henning Fromme, Accenture CAS software product strategy and development lead. “Since introducing the first web-based TPM solution, we’ve been dedicated to creating an integrated sales platform that uses trade promotion management and optimization to drive exceptional sales planning.”
Gartner believes that technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20%. More and more companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities. In the Vendor Panorama, Gartner profiles the TPM/TPO market and the leading software vendors across core areas, including: Completeness, User Experience, Product Vision, Analytical Strength and Configurability.
Accenture CAS is also a key component within Accenture Perfect Promotion, part of Accenture’s set of business services, which brings together Accenture’s management consulting capability, industry skills, and Accenture CAS software to create a highly differentiated solution for the consumer goods industry. This end-to-end service is designed to help clients increase trade promotion volume and effectiveness with less investment.
Gartner, Inc. “
Vendor Panorama for Trade Promotion Management in Consumer Goods,”
by Dale Hagemeyer, August 31, 2012.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is
. For more information on Accenture CAS, visit
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