PORTLAND, Ore. ( TheStreet) -- Become a fan of beer, wine, cocktails or any other form of moderated social drinking and you won't even need an appropriated holiday as an excuse to do so. Try to sell beer, however, and you'll suddenly want to put your label on every holiday the calendar offers.As we head into yet another St. Patrick's Day and bars and liquor stores that were once culturally ambivalent start placing shamrocks in every available window, figuring out how to install a nitrogen tap for Guinness and dyeing their light lagers green, it may be time to take a second look at the U.S. drinking holiday. We're not implying that everyone who's ever worn green on St. Patrick's Day or quaffed a tequila shot on Cinco De Mayo should engage in some self-flagellating exercise that leads them to a greater understanding of why co-opting another culture's days of remembrance or your own country's historic milestones as an excuse to get wasted is disrespectful at best.
Why Beer Lovers Should Hate U.S. Drinking Holidays
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