This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Midwest Firm Makes Leap From Startup To Public Company In One Year

DES MOINES, Iowa, March 14, 2013 /PRNewswire/ -- Not everyone who starts a business dreams of taking it public. Not everyone who dreams of taking their business public achieves it. But entrepreneurs with the audacious goal of going from a startup to publicly traded are closely watching the rise of DomiKnow, a digital marketing firm in Des Moines, Iowa, that will begin public trading on March 15, just more than one year since its founding.

DomiKnow founder John R. Stokka recognized a crucial opportunity when he launched the company in December 2011. Small business owners were hungry to leverage the power of digital marketing to expand their customer base, but most lacked the resources to mount effective long-term campaigns that reached the right audiences. DomiKnow, short for "dominate with knowledge," creates affordable custom email and social media marketing campaigns, and uses its proprietary database of more than 350 million email addresses and 400 fields of data to "hypertarget" the audience most likely to convert to customers.

"Startup success ultimately hinges on the right mix of innovation and execution," notes Christian Renaud, principal of Startup City Des Moines, an early-stage technology startup incubator. "John and the DomiKnow team have been relentlessly innovating and executing as they build value for their customers and investors."

In the heart of what's been dubbed the "Silicon Prairie," entrepreneurs like Stokka are finding places like Iowa to be a prime business launching pad. Access to top talent, affordable work space, and a famous work ethic, coupled with the notable success of companies like Pinterest and Dwolla, are getting nontraditional places like Des Moines a closer look. 

"We knew we had something special when we were closing more than 90 percent of the presentations we made," said Stokka. "And then when institutional investors became interested, I knew we needed to accelerate the move to go public".

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs