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Porter Novelli Launches Proprietary Analytics System That Tracks The Totality Of A Conversation

NEW YORK, March 14, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli announced the introduction of PN Sonar, a proprietary new monitoring and analytics system that captures the entire conversation taking place about a brand or organization – across print, broadcast and digital media – and uses algorithms based on client-specific lexicons to yield immediate and actionable strategic insights.

"PN Sonar is quite unique in the marketplace in that we are capturing and analyzing the totality of the dialogue happening across all traditional and social media, and using both our own team and machine-based processing to drill down to the heart of the conversation," said Karen van Bergen, CEO, Porter Novelli. "As a result, we can move very rapidly to make strategic recommendations or campaign refinements that will result in immediate and measurable business impact, and put our clients in a position greater than they had been before."

PN Sonar's algorithms combine machine learning with human coding to ensure accuracy and scalability. Processed conversation data feeds into customizable dashboards, reporting against clients' internal success benchmarks and highlighting trends and impact across digital and traditional channels. Clients use PN Sonar to inform strategies, identify burgeoning trends and deliver precise program measurement.

"What makes PN Sonar so extremely valuable is that we are able to customize discrete listening programs on a client-by-client, brand-by-brand basis," added Joe Shantz, senior vice president, analytics, Porter Novelli. "We work together with our clients to build the lexicon and grammar unique to our client's business which lets us zero in on what's really meaningful to consumers. With this information, we can help clients strengthen emotional bonds with consumers, mitigate looming problems, or identify ideas for new products and services. It's a real-time expansive window into the discussion."

About Porter Novelli  Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, we deliver best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem." The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services  Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.  Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact: Catherine Sullivan 212.601.8315


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