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SapientNitro Helps Investment Firm Brown Advisory Improve Service For Today’s Always-on Customers

SapientNitro, part of Sapient (NASDAQ: SAPE), and Brown Advisory, an independent investment firm that is committed to delivering first-class investment performance, strategic advice and the highest level of client service, today announced the launch of TouchPoint, a new client web portal that extends into a digital environment the standard-setting level of customer experience that Brown Advisory is known for.

“TouchPoint reflects Brown Advisory’s dedication to client service and transparency,” said Michael D. Hankin, President and CEO of Brown Advisory. “We knew that we owed the institutions, families and advisors we serve the ability to access and customize their portfolios in ways that are most valuable to them. In a world where the lines between physical and digital are blurring, we turned to SapientNitro to apply their top-notch creative, brand and digital expertise to ensure that our clients receive the same superior service and trusted Brown Advisory experience regardless of where and how they engage us—at home, at work, or on-the-fly.”

TouchPoint allows clients to connect securely to Brown Advisory and access timely information about their portfolios and progress toward their financial goals. The new portal, designed to better serve today’s always-on consumer, features omni-channel, multiple-device support and state-of-the-art functionality, including daily data overviews, visually rich market updates and the most advanced Internet security, helping to keep Brown Advisory and its clients safe and secure.

“Creating a seamless client experience that reflects Brown Advisory’s values and commitment to service across touchpoints was a top priority, but the challenge lay in how to make the product engaging and intuitive while protecting the security of clients’ financial data,” said Deepak Sobhani, vice president of SapientNitro. “TouchPoint is a great example of how we are working in partnership with our clients to leverage the best of brand creative, digital engagement, and technology expertise to navigate this new digitized, borderless world.”

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