NEW YORK, March 14, 2013 /PRNewswire/ -- As Americans face the growing responsibility to save and plan for their retirement, ING U.S. announced today that it has launched a new advertising campaign focused on the importance of closely managing the money they have earmarked for retirement.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60370-ing-u-s-importance-of-saving-orange-money-for-retirement
Through the new campaign, ING U.S. introduces a concept that leverages its well-known orange brand color. The creative message suggests that everyone needs to start picturing some of their money as Orange Money. Unlike their green money, their Orange Money needs to be set aside today in order to prepare for their retirement goals. The campaign will feature three new television commercials along with a digital marketing component. View the videos and related material at Orange Money Campaign.As a leading provider of retirement, investment and insurance solutions, ING U.S.'s mission is to help Americans advance their level of retirement readiness. The new Orange Money campaign supports the company's efforts to raise awareness about saving and planning for retirement today, in order to be ready for tomorrow. "The theme of this campaign is more than simply about saving – it's about prioritization, so that you feel like you're in control of your financial future," said Ann Glover, ING U.S. chief marketing officer. "More importantly, the ads show how being prudent with your 'Orange Money' and sensibly managing your personal finances doesn't mean you have to give up living, which you do with your green money." The three television commercials literally and figuratively convey the idea that Orange Money is for long-term saving. Similar to past advertising, the new ING U.S. campaign takes on a light and irreverent style while leveraging iconic imagery that has characterized the company's brand evolution in the U.S. – much like its "Bench" and retirement "Number" creative.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV