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LAGUNA NIGUEL, Calif.,
March 14, 2013 /PRNewswire/ -- Monster Offers™ (OTCQB: MONT), a leading Daily Deal analytics provider and mobile advertising company, today announces its strategic alliance with Studio W/WOWIO, Inc. an online marketing agency, that creates, distributes, markets, and monetizes "published" material such as books, comic books, illustrated novels, graphic novels, web series, eBooks, eComics, and branded entertainment, which content is displayed through digital and traditional media channels.
This joint effort will focus on combining the Monster Offers aggregation feeds of Daily Deals, Deal of the Day, "Deal Buzzer" Deals, Black Flyday™ partnered deals, special offers and coupons -- some containing built-in GPS and category search relativity -- with WOWIO's patented technology of integrating advertising within eBooks.
As a result, the fast growing global eBook market will now have a handy tool for accessing and selecting their favorite deals and offers based on customized search criteria and preferences. Indeed, the hyper-growth of this digital platform has greatly expanded the global reach for content providers, enabling them to reach more potential customers, and with greater immediacy. By way of example, according to a survey by the Association of American Publishers (AAP) and the Book Industry Study Group (BISG), the total share of eBooks in the US trade market rocketed upward from .6 percent in 2008 to 6.4 percent in 2010, and translates to a total net revenue for 2010 of
$878 million from 114 million units sold. "The Global eBook Market: 2011, Current Conditions & Future Projections," (By
This report also goes on to point out that in the US a trend toward digital presentation has picked up in the educational sector and is particularly strong among institutions catering to students. More generally, new data from Pricewaterhouse Coopers' Global Entertainment and Media Outlook projects that eBooks will make up
50 percent of the U.S. trade book market by 2016, and that the total U.S. consumer book market (print + digital) will be worth
$21 billion, up from
$19.5 billion in 2011. "What will the global e-book market look like by 2016?" (By
Laura Hazard Owen,
June 12, 2012).
Further evidence of the attractiveness of the eBook market also comes from a review of the major players in this arena. One commentator notes that in the US, eBook market share is almost exclusively held by the big three: Amazon (65%), Barnes & Noble (25%), Apple (10%), though Apple's share of the worldwide market could be much larger (24%). "Apple iBooks at 24% Worldwide Ebook Market Share? One Analyst Thinks So,"
February 28, 2013 by Innodata. In addition, as noted by the above-referenced sources similar growth trends for the eBook market are occurring outside the US as well (e.g. in
"We think WOWIO's strong digital content and social media platforms, notably their network of eBooks and other existing digital published material, combined with the spontaneity and viral reach of our discount offerings will help to deliver our Monster Offers brands on a global scale," commented
Wayne Irving II, CEO of Monster Offers. "With the right execution, we see this partnership ultimately resulting in exponentially (thousands) more Daily Deal transactions getting done and deal dollars being spent each day, as the word spreads (and excitement grows!) about this new delivery method in the Daily Deal space."
WOWIO holds a proprietary patent that allows for the insertion of advertising into eBook distribution channels as a viable alternative to that of other content distribution outlets. Utilizing this technology, under the parties' agreement Monster Offers will extend its Daily Deals and other offers content into eBooks and other digital-based platforms as advertising.