BRIDGEWATER, N.J., March 14, 2013 /PRNewswire/ -- If you or your loved one is at risk for anaphylaxis – a severe, life-threatening allergic reaction – you probably know the feeling of gratitude you have when someone goes the extra mile to help with allergen avoidance. Now, there is a new way to say "Thank You" to someone who has made a difference in the life of an individual at risk for anaphylaxis. Sanofi US has launched a Severe Allergy Awareness Facebook page where individuals have a unique opportunity to create online awards via the "Celebrate Someone" app for those who have helped them or a loved one manage their severe allergies. For example, an award can celebrate a co-worker who provided an allergy-friendly food option during a meeting, or a mom who substituted mylar balloons for latex balloons at a birthday party.
Awards can recognize individuals, groups, companies or organizations, and for the first award someone makes, Sanofi US will donate $5 to a patient advocacy group focused on severe allergies – up to $100,000 in total. The donations will benefit Food Allergy Research & Education (FARE), Kids with Food Allergies Foundation (KFA) and the Asthma and Allergy Foundation of America (AAFA).
"This initiative not only raises understanding of severe allergies and the risk for anaphylaxis, but it's also a way for us to help several of the advocacy groups continue the work that they do to provide allergy education and awareness," said Bryan Downey, Vice President, Anaphylaxis Solutions, Sanofi US. "We encourage everyone who appreciates the support they've received for themselves or a family member to show their appreciation and nominate someone for the Severe Allergy Awareness Hall of Fame."
Up to six million Americans may be at risk for anaphylaxis, although the precise incidence is unknown and likely underreported. Numerous studies indicate that the rate of anaphylaxis has increased in recent years, pointing to the need for greater awareness.It is critical that not only the individuals at risk for anaphylaxis and their immediate family members are aware of their allergens and how to help prevent severe allergic reactions, but that others in their community are as well, including teachers, friends, coaches and co-workers.