Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchSDN.com™, a new website designed to help network professionals at every level make informed technology planning and investment decisions as they transition to software-defined networking. Software-defined networking (SDN) is a disruptive technology that promises to revolutionize networking as we know it and has relevance to all corners of the networking world. It will affect service provider networks, cloud networks and enterprise networks. Given its wide-ranging impact, TechTarget’s Networking Media Group is taking the opportunity to launch a dedicated site to cover the technical development of software-defined networking and take a leadership position in the coverage of this emerging market.
SearchSDN.com is dedicated to covering all aspects of software-defined networking in order to provide more focused coverage of evolving SDN technology and business issues. SearchSDN.com provides news and technical content on software-defined networking deployment, building service provider/cloud networks based on SDN, as well as SDN implementation and management in data centers, remote branches and in local area networks (LANs).
According to a recent TechTarget SDN survey of more than 315 IT professionals, 75% of organizations are researching or testing SDN today, and the top obstacle to SDN investment is the need for more information on the topic matter. And TechTarget continues to be ahead of the market in providing the answers buyers need to make essential purchase decisions in this area. “While SDN is an emerging trend, we’ve been investing in content and audience development on this topic for over a year. The expertise and thought leadership that we have established among networking and infrastructure buyers that will only strengthen with the launch of SearchSDN.com,” said Doug Olender, SVP of TechTarget Networking, Security, and Storage media. Furthermore, with most mainstream networking vendors articulating strategies in this market segment and a wave of start-ups emerging around SDN, SearchSDN.com will be an essential outlet for technology vendors to engage with core customers and prospects. “ SearchSDN.com enables customers to align with the most in-depth content on the topic matter, and provides them with project identification, demand generation, and brand messaging vehicles throughout the buy cycle,” continued Olender.
SearchSDN.com continues to build on TechTarget’s strong portfolio of websites specializing in networking, including: SearchNetworking.com™, SearchEnterpriseWAN.com™, SearchTelecom.com™, SearchUnifiedCommunications.com™, SearchMobileComputing.com™, SearchConsumerization.com™, and SearchCloudProvider.com™.About TechTarget TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world. TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
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