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Tipping the Engagement Scale in Your Favor: How to Employ Multimedia Content for Compelling Storytelling, is scheduled for
Thursday, March 28, 2013 at
8:30 a.m. PT at UBM Tech in
San Francisco and intended to show audiences how multimedia content is a powerful vehicle to increase opportunities, engage audiences and expand content visibility through multiple channels.
Lou Hoffman, CEO of The Hoffman Agency and author of the storytelling blog, Ishmael's Corner will present the keynote address, and following Mr. Hoffman will be a presentation by
Jim Lin, Vice President, Digital Strategist of Ketchum and author of the popular daddy blog, The Busy Dad Blog. Along with our featured presenters,
Brian Solis, Principal of the Altimeter Group and author of
"What's the Future of Business" will conduct a fireside chat with
Michael Pranikoff, Global Director of Emerging Media from PR Newswire. Their chat will be centered on ways in which visual content is playing a critical role in creating valuable experiences with audiences throughout the buying cycle.
For more information and to register,
About PR Newswire PR Newswire (
www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,
Africa and the
Asia-Pacific region, and is a UBM plc company.
Media Contacts: Rachel Meranus Vice President, Marketing and Communications PR Newswire +1.201.360.6776
Rachel.Meranus@prnewswire.comMeryl Serouya Marketing and Communications Manager PR Newswire +1.201.360.6009
SOURCE PR Newswire Association LLC