This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Leading Publishers Join The New York Times Company’s Ricochet Platform

Stocks in this article: NYT

The New York Times Company has added Advertising Age, the Condé Nast portfolio, Forbes and PEOPLE Digital to the list of publishers whose content will now be available on Ricochet (, the Company’s content marketing platform.

Ricochet allows brands to search and find content from premium publishers, upload their ad creative and share it with their owned media channels and social following. The Ricochet platform (patent pending) creates a unique Web address that binds the brand’s advertising to content for a set duration. During that duration the brand can share the Ricochet links through any of its owned media channels and across social media.

“The involvement of these prominent publishers and titles underscores Ricochet’s position as a platform that provides value and opportunity to both major publishers and prominent advertisers,” said Michael Zimbalist, vice president, research & development operations, The New York Times Company. “As brands increasingly become content providers for their audiences, Ricochet will play an important role as a content marketplace and in so doing generate an entirely new revenue stream for publishers.”

“At Ad Age we consistently identify new technologies for marketers. Those technologies are then used to provide marketing solutions for own advertising partners,” said Allison Arden, vice president, publisher of Advertising Age. “Ricochet allows us to create contextually relevant opportunities for brands while also distributing our award-winning most relevant content through social platforms. It’s a win-win for everyone.”

Drew Schutte, chief integration officer, Condé Nast said: “Since the majority of content shared in the social space is articles from publishers and our titles are renowned for their standards of editorial excellence, our audiences tend to share our content prodigiously, which render them highly influential and therefore highly coveted. With access to Ricochet we are thrilled that marketers will be able to better align with our content as part of their social Web campaigns. This is only the tip of the spear in how we can leverage this kind of break-through technology.”

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs