MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, today announced that its Avive® multiple-medication patient adherence solution received the Compliance Package of the Year award from the Healthcare Compliance Packaging Council (HCPC). Patient adherence to prescribed medication regimens is a global challenge, and research shows that approximately half of all patients across the globe do not take their medicines as directed.
Avive is a patient-customized solution that simplifies daily dosing for customers on multiple medications. It was developed with input from patients and pharmacists. This ready-to-dispense, script-filling pharmacy service is designed to increase medication adherence, provide convenience for patients and allow more time for pharmacist-customer counseling. An HCPC awards judge noted that Avive “truly brings us to a personalized medication approach.”
The development of Avive is an output of MWV’s long-standing commitment to further awareness of the challenges of medication non-adherence, to understand the underlying causes and to provide solutions to help patients effectively follow their regimens. Studies indicate that medication packaging can play a unique and effective role in patient adherence, reinforcing important information about how to take medications correctly on each and every use. Additional research shows that script synchronization and regimen customization, part of the Avive system, also positively impact patient adherence.
“At MWV, we take a research-based approach to developing medication packaging, performing in-depth consumer research and product development, then building evidence that our solutions provide impact, including enhancing patient adherence,” said MWV’s Tom Grinnan, senior director, Global Patient Adherence. “We strive to revolutionize the way patients interact with the medicine they need to be healthy. In our research, we learned from patients and pharmacists that maintaining adherence while on multiple medications can be overwhelming. Weekly pill organizers don’t solve the issue. Avive simplifies the process and allows pharmacists the time they need to counsel patients, and also provides patients more time to enjoy their lives.”
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