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ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking solutions, today announced that Ted Cole, ADTRAN’s vice president of channel sales, has been named one of CRN’s 2013 Channel Chiefs. Selected based on ADTRAN’s record of business innovation and dedication to the partner community, the annual list recognizes the best of channel management. Cole was honored for consistently advocating, promoting and executing effective channel partner programs and strategies across ADTRAN and the industry at large.
For more than seven years at ADTRAN, Cole has been instrumental in designing top programs for existing partners, as well as establishing leading recruitment tools for future partners. Cole also led the launch of ADTRAN’s Partner Enablement Program, designed to reward partners for their engagement with unique promotions, special training and communication tools. Over the past year, Cole and his team have diligently worked to accelerate virtual WLAN (vWLAN) enablement for existing partners by launching a nationwide tour, webinar series, call campaigns and additional WLAN promotions. The successful integration of Bluesocket products has opened new doors for partners, allowing the ADTRAN channel team to add a new level of differentiation when engaging with current and future channel partners.
“ADTRAN’s channel programs continue to build and strengthen our partners’ knowledge and understanding of the shifts in the market and best solution strategies, resulting in greater joint success,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “For seven consecutive years Ted has been honored by CRN for his outstanding leadership. His ability to create successful programs—from educating the sales team on product solutions to ensuring customer challenges and concerns are addressed—is a top reason in which ADTRAN is able to expand and strengthen its partner base.”
CRN’s Channel Chiefs, in its 10
th year, recognizes vendor executives who are dedicated to driving channel programs in the marketplace. Selected by the CRN editorial team, the leaders are chosen based on channel experience, channel-driven revenue and program innovation.
The 2013 Channel Chiefs is listed in the February issue of CRN magazine and featured online at
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit