NEW YORK (
Glass may sound like something out of a science-fiction novel, but the real question isn't whether Google Glass is a novelty. There is a bigger issue at hand: Who, exactly, is going to buy the headset and is that group of people large enough to make it a success?
Teenagers and trendsetters may be early adopters, but I doubt this sort of enthusiasm is going to hold.
That is not to say Google is a bad company. Its stock has been climbing steadily for two years. It trades at just under $830 and is clearly on a course to top $1,000. Is it going to reach that mark this year? Probably not. But I am sure it will happen sooner rather than later. Google has a 52-week range of $557 to $844, and is estimated to enjoy growth in the neighborhood of 13.6% per annum for the next five years -- somewhat under expectations for its industry of 19% but, still, nothing to sneeze at.
Moreover, a bigger question looms: Why?
I mean, really? Google, isn't there something else you should be using your resources on, like your upcoming online marketplace and
Google Shopping Express
, instead of a piece of technology with little market value other than curiosity?
Moreover, Google doesn't have the greatest track record in hardware. According to the
, the company had "to slash 1,200 jobs in the latest round of redundancies at the struggling manufacturing business," and the layoffs "represent 10% of Motorola's workforce, and come on top of the 4,000 jobs lost in August as Google seeks to return the business it bought in mid-2011 to profitability."