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NEW YORK (
Google Glass may sound like something out of a science-fiction novel, but the real question isn't whether Google Glass is a novelty. There is a bigger issue at hand: Who, exactly, is going to buy the headset and is that group of people large enough to make it a success?
Teenagers and trendsetters may be early adopters, but I doubt this sort of enthusiasm is going to hold.
That is not to say Google is a bad company. Its stock has been climbing steadily for two years. It trades at just under $830 and is clearly on a course to top $1,000. Is it going to reach that mark this year? Probably not. But I am sure it will happen sooner rather than later. Google has a 52-week range of $557 to $844, and is estimated to enjoy growth in the neighborhood of 13.6% per annum for the next five years -- somewhat under expectations for its industry of 19% but, still, nothing to sneeze at.
Moreover, a bigger question looms: Why?
I mean, really? Google, isn't there something else you should be using your resources on, like your upcoming online marketplace and
Amazon Prime challenger,
Google Shopping Express, instead of a piece of technology with little market value other than curiosity?
Moreover, Google doesn't have the greatest track record in hardware. According to the
Guardian, the company had "to slash 1,200 jobs in the latest round of redundancies at the struggling manufacturing business," and the layoffs "represent 10% of Motorola's workforce, and come on top of the 4,000 jobs lost in August as Google seeks to return the business it bought in mid-2011 to profitability."