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Eighty million women in the U.S. have lotion in their home, but do not use it on a daily basis
1. Over half of these light lotion users claim “lack of time for themselves” as being the biggest barrier to lotion use.
2 Many of these women know they should be using body lotion every day, but skip it because it takes too long to apply and absorb, slowing down their morning routine. Introducing new
Vaseline® Spray & Go Moisturizer – a quick, continuous 360° spray lotion that moisturizes deeply and absorbs in seconds, so women can put their clothes right on after moisturizing and get on with their day. Leaving skin instantly soft – not sticky or greasy – this breakthrough lotion will be available nationally in stores beginning March 2013.
Unlike traditional bottled lotions, new Vaseline Spray & Go Moisturizer delivers category changing innovation through the union of three special elements:
External Structure: Consists of an expertly-engineered, twist-lock actuator that is easy to press and prevents spills, as well as a contoured aluminum can that fits nicely in the hand.
Internal Structure: Utilizes bag-on-valve technology for 360° continuous spray delivery, using only compressed air.
Formulation: Thin enough to spray, while utilizing the right balance of humectants and occlusives to deliver a non-sticky sensory experience, and effective moisturization. The formula contains multi-layer moisture complex and infuses moisture across all layers of skin
3 – at the top, the core and deep down.
These features unite to deliver a targeted spray (approximately the width of a woman’s wrist) that spreads easily and evenly, and absorbs in 10 seconds or less with a few quick rubs. For fast, full body coverage, women are encouraged to utilize the product’s signature application method - the “Up, Switch, Down, Rub” - where one sprays up one side of the body, switches hands, sprays down the other side of the body, and then quickly rubs the lotion in.